Under Armour Launches Metaverse Wearables Partnering With Steph Curry Sneakers

Another set of metaverse wearables are here and they are sneakers! Which are your favorite pair of sneakers? The good news is sneakers are coming to the metaverse right now via Under Armor and you will love them just like you do your favorite pair.


Golden State Warriors star guard Stephen Curry is partnering with sports apparel brand Under Armour on an NFT drop to celebrate his new record as the National Basketball Association’s all-time top three-point shooter. In honor of this record-breaking shot, the collection will feature 2,974 non-fungible tokens that are digital replicas of the Under Armour-made “Curry Flow 9″ sneakers Curry was wearing when he broke NBA legend Ray Allen’s record on Dec. 14.

The Genesis Curry Flow NFT collection is the first wearable, cross-platform sneaker NFT, according to Under Armour. Metaverse-trotting sneakerheads, rejoice: The virtual kicks can be worn across three metaverses – Decentraland, The Sandbox, and Gala Games (in various pixel styles).

What the sneakers look like in various metaverses. (Screenshot)

Check out our step by step guide on buying real estate in the metaverse

Metaverse Wearables race

Under Armour joins its two biggest competitors, Nike and Adidas, in the world of digital collectibles with the release of the first NFT. Adidas recently worked with Bored Ape Yacht Club on a metaverse sneaker project, while Nike purchased virtual sneaker developer RTFKT earlier this month in Beaverton, Ore. On December 22, at 1 a.m. UTC, the Under Armour collection will be released (8 p.m. EST on Dec. 21). The price of each NFT will be $333, with all funds going to children’s sports charities.

Players will be able to utilize the Genesis Curry Flow NFTs to earn in-game rewards in Gala Games’ Town Star simulation game. In a press statement, Gala Games Chief Strategy Officer James Olden said, “We couldn’t have selected a more historic moment for Gala Games to enter sports collectibles for the first time.” “We’re ecstatic to be the sole platform for this drop that delivers in-game play-to-earn utility that genuinely rewards gamers,” says the developer.

Curry isn’t a rookie when it comes to NFT drops, since the Genesis Curry Flow NFT drop isn’t his first. Curry celebrated his feat by releasing a new series of 2,974 NFTs — photographs of himself, not digital shoes – on Dec. 17.

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